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Omnichannel Paid Media
📊 Cross-Channel Paid Acquisition

Ecommerce Performance Advertising & Media Buying Services

Stop managing ad channels in silos. Reach2Globe runs full-funnel performance marketing across Meta, Google, Amazon, Flipkart, and programmatic networks to optimize your blended CAC and Marketing Efficiency Ratio (MER).

  • ✓ Cross-channel media planning & budget allocation
  • ✓ Blended MER (Marketing Efficiency Ratio) optimization
  • ✓ Multi-touch attribution modeling & GA4 analytics
  • ✓ Full-funnel creative testing & production coordination
  • ✓ Dynamic budget rebalancing toward top-performing channels
  • ✓ Customer Lifetime Value (LTV) cohort analysis
💬 WhatsApp Free Consultation 📞 Call +91 8587978034

Get Free Channel Audit

Tell us about your brand — our eCommerce director will review your account and call back within 2 hours.

🔒 100% Confidential · Zero Obligation · Direct Expert Review
₹100Cr+
Total Ad Spend Managed
4.6x
Blended Portfolio ROAS
Full Funnel
Media Buying Synergy
-35%
Blended CAC Improvement
— Overview

What Are Ecommerce Performance Advertising & Media Buying Services?

High-growth eCommerce brands don't rely on a single ad platform. They orchestrate customer touchpoints across Meta, Google, YouTube, Amazon, and marketplaces. Managing these channels together unlocks massive synergies: top-of-funnel social discovery fuels high-intent Google searches and marketplace purchases.

Reach2Globe provides holistic media buying, managing your total marketing budget with unified attribution to drive maximum revenue while protecting overall net margin.

Our 4 Core Operational Pillars

01

Cross-Channel Budget Allocation

Dynamically re-allocating ad spend daily between Meta, Google, and marketplace ads based on marginal return.

  • ✓ Marginal CAC threshold monitoring
  • ✓ Dynamic budget shifting
  • ✓ Seasonal festive budget pacing
  • ✓ Cross-platform spend caps
02

Attribution & Unified Analytics

Moving beyond platform self-reported ROAS to track blended MER, new customer acquisition cost (nCAC), and first-party data.

  • ✓ Blended MER tracking dashboard
  • ✓ First-click vs last-click attribution
  • ✓ TripleWhale / Northbeam integration
  • ✓ GA4 custom funnel reports
03

Full-Funnel Creative Production

Aligning creative hooks across video ads, search copy, and product landing pages for unified brand messaging.

  • ✓ UGC & founder angle video briefs
  • ✓ Comparison & benefit infographics
  • ✓ High-converting landing page design
  • ✓ Micro-influencer content whitelisting
04

LTV & Cohort Retention

Measuring repeat purchase rates and customer lifetime value by acquisition channel to ensure sustainable payback periods.

  • ✓ 30, 60, 90-day LTV calculations
  • ✓ Email & SMS retention flow synergy
  • ✓ Subscription & reorder prompts
  • ✓ VIP customer cohort scaling
— Our Proven Methodology

5-Step Execution Roadmap

How Reach2Globe takes your brand from audit to scale.

1

Account Audit

Deep analysis of catalog health, listing quality, ad waste, and competitive benchmarks.

2

Growth Strategy

Setting 30-60-90 day milestone roadmaps with projected ROAS and target keyword priorities.

3

Full Execution

Optimizing listings, designing A+ assets, launching ad campaigns, and fixing policy flags.

4

Weekly Dashboards

Weekly reports tracking sales, ROAS, keyword movements, and inventory run-out dates.

5

Scale & Dominate

Aggressive festive sale pushes, inventory buffer planning, and channel expansion.

— Growth Tiers & Retainers

Plans Engineered for Your Scale

Customized pricing tailored to your brand, catalog size, and growth goals. Contact our team for a personalized proposal.

Multi-Channel Growth
Custom Quote Tailored Plan
Meta + Google
  • ✓ Unified media buying across 2 channels
  • ✓ Blended MER dashboard
  • ✓ Weekly creative iterations
  • ✓ Dedicated Performance Lead
Request Custom Quote →
Most Popular
Full-Funnel Scale
Custom Quote Tailored Plan
Meta + Google + Marketplaces
  • ✓ Omnichannel ad management (D2C + Marketplaces)
  • ✓ Attribution software integration
  • ✓ Creative strategy & briefs
  • ✓ Dedicated Media Buyer & Strategist
Request Custom Quote →
Enterprise CMO
Custom Retainer Enterprise Scope
High Spend Brands
  • ✓ Full marketing team allocation
  • ✓ Daily pacing calls
  • ✓ Custom BI data warehousing
  • ✓ Executive board presentations
Request Custom Quote →
— Got Questions?

Frequently Asked Questions

What is Marketing Efficiency Ratio (MER) and why does it matter?

MER equals Total Revenue divided by Total Marketing Spend. Unlike platform-reported ROAS (which often double-counts conversions), MER provides the single source of truth for your business's true advertising profitability.

Can you manage ads for both our D2C website and Amazon marketplace?

Yes! Running Meta and Google ads that drive traffic to both your Shopify store and your Amazon Brand Store (using Amazon Attribution links) allows you to capture brand search lift and earn Amazon Brand Referral Bonuses.

Reach2Globe Growth Partnership

Ready to Grow Your Omnichannel Paid Media Revenue?

Speak with our senior marketplace growth director today. Zero commitment, free account audit, and direct strategy feedback.

Book a Free Growth Call → 🧮 Use eCommerce Profit Calculators
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